Jan 18, 2012
Earn money online easily on website and blogs by adds
The process of deciding where to place the ads, how
many ads to offer and how much to charge for those ads can be a little
overwhelming if you haven’t done it before, so we’ve prepared this article to
help you with this part of the process. It is a very important step that can
determine the income you will make for months and even years to come, so we
want to make sure you start off right.
Plan the Layout of
Your Ad Zones
Finding just the right space on your website for
your ad zones is crucial to the success of your ad sales now and in the long
run. Make sure that you put thought into what types of ad zones you will have
on your website, how many ads you will offer in each zone, and where they will
be located in your layout. There are certain things that advertisers look for
when choosing a website to advertise on, and a nice, clean layout with
well-planned ad spots can make your website stand out from the ones that just
slap an abundance of ads on their site in a chaotic fashion. Psdtuts+ is a great example of a well-balanced ad layout.
Price Accordingly
It is important that you don’t price too high or
too low. Pricing too high may not get you any sales (and it’s just not very
nice). Pricing too low may get you quick sales, but you will be making less
than you should be making – and in some ways you may be labeled an accomplice
in bringing down the value of website real estate all over the world. Do you
really want to be a part of that movement? ;)
Offer Standard Ad
Sizes if You Can
The size of your ads can be any size you wish,
although it is usually best to offer standard
banner sizes. This is because many advertisers already have ads created for the
standard sizes, and they may be more likey to purchase an ad that they already
have ads prepared for.
How Many Ads? Find
the Happy Medium
Too many ads on a website can make an advertiser
shudder and click away. You’ve more than likely seen the websites I’m referring
to. They have ads placed in every corner of their website – so many that you
can barely find the content. This might work for some publishers for a little
while, but it may not work well in the long run. Websites with too many ads can
look ‘spammy’ and cluttered, and it can decrease the value of your ads and hurt
your ad sales. Advertisers know that in websites that are too littered with
other ads, their ad can get lost, which can mean lower click-through rates for
them. The visitors of your website may not like it either, and you certainly
don’t want to lose too many of your visitors.
On the other hand, it would be a waste to
under-utilize your website real estate. You don’t want to be too apprehensive
about having more than one ad on your website either. There is a happy medium,
and once you find it, everyone will be happy: you, your advertisers, and your visitors – especially if the ads on your
website are services or products that interest them (as they should be).
Do Your Research
There are many different niche markets, and
depending on the niche you are in, the pricing of your ads can vary. This is
generally due to your competitors setting the average price and your
advertisers demanding a price that they are comfortable paying. There is an
average pricing model you can start out with, but you will also want to
research what your competitors are charging and what those advertisers are
paying so that you don’t sell yourself short or price your ad spots so high
that no one in your market will buy them. Researching sites like yours can also
give you an idea of the types of advertisers that may be attracted to your
site.
The Average Pricing
Model: Something to Start With
Average-sized ads are usually priced at around $1
for every 2,000 page impressions. This does not mean that you must charge this
amount for your ads. You are the owner of your website and can charge whatever
you think is right. This is just a good place to start when researching ad
prices and trying to find the right price for the ads on your site. The price
of each ad is also influenced by the size of the ad, the placement of the ad
zone on your site and how many other ads are visible around each ad. You can
usually charge more for an ad if it is larger, higher on the page, or if not
many other ads are in close proximity. You may also find that there are
websites in your niche market that have ads priced higher at $2 or $3 per 2,000
impressions, and if this is the average for an approximate ad size in your
niche, you may want to price your similar-sized ads in the same range or just
below that range to get the value that you deserve.
Have Patience
If your ads are priced right, and if you have a
decent amount of traffic with an “Advertise Here” callout on your site, you
should start receiving ad sales soon. The time it takes to start filling up
your ad spots can range anywhere from one week to a few weeks or more. This
wait-time can depend on several factors – many of which are out of your control
and that have nothing to do with how you priced or placed the ad zones.
(Sometimes it’s just the position of the moon – or that many of your potential
advertisers happen to be away on an African Safari.) It may be best to wait
about 4-6 weeks before trying to make any changes to your ad options. Reducing
prices just because you haven’t sold an ad in a few days may not be a good
idea. But if there are no ad sales after several weeks, it may be time to do
some more research and evaluate your ad prices or the placement or quantity of
your ads to see if they may need to be altered. You can also send an email to us
if you would like a second opinion about the pricing and placement of your ads.
Avoid Frequent
Price Increases for Current Advertisers
If you raise the price of your ads for current
advertisers too frequently, you risk frustrating your advertisers and running
them off – to possibly never come back to advertise on your site again.
Obtaining advertisers is a good goal to have, but retaining advertisers is an important goal as
well. If you raise the price of your ads too frequently, you may be sending the
message to your current advertisers that making money from them is your only
focus, and that you don’t truly care about what is fair for them or that they
have been a loyal advertiser. It is important to keep good relationships with
your advertisers for current and future ad sales.
If your website is successful and its traffic is
increasing, that’s great. But instead of raising the price too frequently as it
grows, you may want to work out a price-increase strategy that allows you to
evaluate the traffic and consider an increase in price to a fair amount every
six or twelve months, depending on your rate of growth.Wait until you think
your current advertisers will be willing to pay the increased price before you
require them to pay the new rate.
Good Luck!
http://www.facebook.com/pages/Sur-kshetra/200905833338909?sk=wallsur-kshetra-like and share
Jan 18, 2012 7
Subscribe to:
Posts (Atom)
